Sameenas is a women’s clothing store based in Chennai, India specializing in ready-to-wear and bespoke clothing.
Their new logo was designed to reflect their creations that aim at transforming conventional Indian wear for today’s woman who wants to look modern and bold yet rooted in her culture and traditions.
Dark red was the preferred colour for its association with wealth, power, purity, love, and beauty in the Indian culture. I also designed a submark and motifs based off the decorative element in the primary logo.
